Messaging Map & Content Architecture

Boutique Bakery

Core messaging framework for a bakery & café concept

A map connecting daily rituals with meaningful occasions.

Core Message
Freshly crafted baked goods that bring warmth and joy.

Freshly crafted baked goods that bring warmth, joy, and a sense of community.

Customer Problem
Guest tensions

Mass-produced pastries and limited options.

I want something special — not factory-made.

Food should feel personal and memorable.

Brand Narrative
Handcrafted for the people who walk through the door

Every item is crafted by hand, for the people who walk through our door.

Voice & Tone
How we sound

Warm · Cheerful · Handmade · Simple

Content Pillars
Product Love & Craft

Ingredients, craftsmanship, seasonal specials.

Process shots, prep, team moments.

Content Pillars
Community & Invitations

Events, customer features, neighborhood stories.

Limited runs, pre-orders, holiday menus.