Marketing Advisor & Content Strategist
Steven C. Stern
A curated selection of writing, messaging, and content architecture work across hospitality,
automotive, technology, and casual dining. This portfolio reflects an approach to communication
that is clear, empathetic, and anchored in real customer intelligence.
How to use this page: Browse the sections below and open the linked samples for full context.
This index is the single hub I share with prospective clients and partners.
Section 1
Services & Positioning
A concise overview of how I help brands: advisory, content strategy, message development, and
hands-on content creation, including quick-hit projects, multi-week sprints, and ongoing advisory.
Services One-Pager
A high-level summary of who I help, how I work, and the types of engagements where I provide
the most leverage across industries.
Section 2
Short-Form Brand Voice & Perspective
Short-form writing developed from the customer’s point of view. These pieces show how brand
stories can feel more relatable, less transactional, and easier to act on.
Blog Snippet Portfolio
Four cross-vertical snippets that capture how different businesses sound when they speak directly
to guests, drivers, or users in language that feels human and clear.
Section 3
Before & After Rewrite Collection
Side-by-side transformations that move copy from generic and product-led to customer-centered,
specific, and more conversion-focused across multiple verticals.
Before & After Portfolio (Hospitality, Technology, Automotive)
Three examples with a “What Changed” breakdown, highlighting how shifts in clarity, structure,
and empathy can make messages easier to trust and act on.
Section 4
Messaging Maps & Content Architecture
One-page frameworks that organize customer problems, brand promises, proof points, and core
messages in a way that can guide campaigns, content calendars, and frontline teams.
Messaging Map Samples
Messaging maps developed for home services, an automotive dealership group, a regional restaurant
group, and a boutique bakery concept – all built to keep teams aligned and consistent.
Section 5
Carousels & Educational Content
Multi-frame pieces that turn longer strategic thinking into swipeable, platform-ready content
for social or internal enablement.
Casual Dining Trends Carousel
A guest-centered carousel that distills five key trends in casual dining and shows how brands
can respond with better stories, experiences, and consistency.
Automotive Service Retention Carousel
A service-lane-focused carousel reframing retention challenges and showing how better
communication, transparency, and follow-through can keep customers coming back.
Section 6
Long-Form Writing Sample
Longer-form strategy writing for operators and marketing leaders, translating broader trends
into actionable, guest-centered steps.
5 Marketing Trends Reshaping Casual Dining in 2025
A practical overview of five trends affecting casual dining, with “Do this Monday” guidance
for teams that want to move from theory to execution.
Section 7
Contact
For project-based work, advisory support, or ongoing content partnerships.
How to Connect
To discuss a potential engagement or request additional samples in a specific vertical,
please reach out via email or LinkedIn.